History and Timeline

Starbucks was established in 1971 in Seattle, Washington and is well-known for their deep brewed coffee as well as their satisfying customer relations and positive environmental contributions.

1971 – Starbucks opens its first store in Seattle’s Pike Place Market

1982 Howard Schultz joins Starbucks as director of retail operations and marketing. Starbucks begins providing coffee to fine restaurants and espresso bars.

1984 Schultz convinces the founders of Starbucks to test the coffeehouse concept in downtown Seattle, where the first Starbucks® Caffè Latte is served. This successful experiment is the genesis for a company that Schultz founds in 1985. Starbucks introduces Starbucks® Christmas Blend.

1988 Offers full health benefits to full- and part-time employees.

1990 Starbucks expands headquarters in Seattle and builds a new roasting plant.

1993 Begins Barnes & Noble, Inc., relationship.

1995 Begins serving Frappuccino® blended beverages and opens in Philadelphia, Pittsburgh; Las Vegas, Cincinnati, Baltimore, San Antonio, and Austin, Texas.

1996 Opens in Rhode Island, Idaho, North Carolina, Arizona, Hawaii, Utah, and Ontario, Canada.

1997 Establishes The Starbucks Foundation, benefiting local literacy programs in communities where Starbucks has coffeehouses. Introduces Starbucks Barista® home espresso machine, capable of using ground coffee or convenient preground, remeasured espresso pods. Offers Frappuccino® Lowfat Ice Cream Bars, a lowfat decadent treat. Opens in Florida; Michigan; and Wisconsin.

1998 Signs a licensing agreement with Kraft Foods, Inc., to extend the Starbucks brand into grocery channels across the U.S. Launches Starbucks.com.

2000 Howard Schultz transitions from chairman and chief executive officer to chairman and chief global strategist.

2001 Introduces the Starbucks Card, a stored-value card for customers to use and reload.

2002 Starbucks DoubleShot® espresso drink to the ready-to-drink category. Extends the beverage menu line to include crème, a non-coffee blended beverage option.

2003 Celebrates Earth Day with a $50,000 contribution to EarthDay Network.

2005 Jim Donald promoted to president and chief executive officer. Introduces Starbucks™ Coffee Liqueur and Starbucks™ Cream Liqueur.

2006 Introduces bottled Strawberries and Crème Frappuccino® crème beverage, the first non-coffee bottled Starbucks® beverage. Introduces ready-to-drink Starbucks® Iced Coffee, a refreshing, cold coffee drink with just a touch of milk and sweetness.

2007 Hear Music announces Paul McCartney is the first artist signed to the new record label. Announces an exclusive partnership with Apple Computer, Inc. that lets customers wirelessly browse, search for, preview,
buy and download music from the iTunes® Wi-Fi Music Store at Starbucks while at participating Starbucks locations in the U.S.

All information found at http://www.starbucks.com/aboutus/timeline.asp

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