For Immediate Release

Today I am reviewing a podcast from For Immediate Release. Neville Hobson and Shel Holtz are the two men who are on this podcast. Hobson lives in England and Holtz lives in California; therefore, together they offer a diverse approach to communication, social media, public relations and business. This specific podcast was aired on October 30, 2008. The subject of this podcast is questions from listeners and then a panel of professionals to answer the questions and give their opinions and views on the subject matter.

One certain topic that was addressed during this show was when people are actually listening to podcasts. In a busy typical business day, it may be very hard to find the time to sit down and listen to a podcast, which could be professional or personal interest. The most popular answer to this question seemed to be if you have a commute to work everyday, this is a perfect time to listen to any type of podcast. Also, some individuals find time while working out or even walking their dog.

Another topic for discussion addressed during this podcast was regarding CEO’s and their blogs. A question that came into play was about how individuals feel about CEO’s not writing their own blog and getting Public Relations professionals to do it for them. Holtz said, “If CEO can’t write it himself, then just don’t do it.” I can’t help but agree with what he said because I know for a fact from a consumers stand point, if I was following a blog from a CEO for a company that I admired and then found out that that person was not actually writing these blog posts, I would be very disappointed and this could very well affect the tone and content of the messages and comments, or lack there of, that I wrote to them.

The last topic that was discussed on the podcast that I am going to talk about is about Starbucks. I was so pleased to hear the announcers discuss their situation because that is the company I have chosen for my final project in Corporate PR. The question that someone had asked was about their website where you as a customer can log on and input ideas about their company and products and what they can do to change it for the better. The question was “Is this the key to transforming Starbucks’ reputation?” The answer that was given was yes but this is only a part of the journey of fixing a reputation. When thinking about Starbucks they have created a community for individuals who have common interests. Either the products Starbucks offer, the unique and relaxed atmosphere, and the social aspect. This community that has been created is wonderful but the question is, “What more can we do for this community?” MyStarbucksIdea was the perfect solution to this question. Developing this on-line community where listening, engaging, talking, and implementing customer ideas are an everyday activity was the key to a very big problem. This website is helping the reputation of the entire company overall.

For Immediate Release is a wonderful podcast and I enjoyed listening to it. I gained a lot of new information about communication and public relations. I am glad that I chose to listen to this specific episode because it was interesting from a student point of view to hear questions from professionals and as well other students about communication. I would definitely listen to For Immediate Release again and would recommend it.

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One Comment on “For Immediate Release”

  1. Lindsay — Thanks for sharing your thoughts on For Immediate Release. Be sure to listen to today’s eposide, too. (Neville assured me this was going to be a great one.)


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